The Bulletin of National Defence University of Ukraine

  • Received 21.04.2024,
  • Revised 13.05.2024,
  • Accepted 23.05.2024
Download article Download article
Vol. 14, No. 3, 2019
  • motives; motivational sphere; hierarchical structure; person; classification
  • https://doi.org/10.33099/2617-6858-2024-79-3-121-133
  • Pages 121-133

The article examines the issue of improving the advertising of military service and proves the need to improve the process of advertising military service during mobilization, to determine the best forms, methods and methods of its implementation

References

  1. Antonova Z., (2014). Psykholohichni osoblyvosti vplyvu reklamy na spozhyvacha [Psychological features of the influence of advertising on the consumer]// Pedahohichnyi protses: teoriia i praktyka. - Vyp. 1. - S. 149-153. - Rezhym dostupu: http://nbuv.gov.ua/UJRN/pptp_2014_1_24. (in Ukranian).
  2. Artiukhov I.P., T.D.Morozova, Denysova N.I., Yurieva E.A.. (2006). Osnovy ekonomichnykh znan, [Klasyfikatsiia reklamy] [Elektronnyi resurs] [Basics of economic knowledge] http://epi.cc.ua/313-klassifikatsiya-reklamyi-21306.html. (in Ukrainian)
  3. Danylov V. (2009). Osoblyvosti formuvannia imidzhu Zbroinykh Syl Ukrainy [Features of image formation of the Armed Forces of Ukraine]. // Politychnyi menedzhment. №5. – S. 88–95. (in Ukranian).
  4. Danylov V. (2010). Sutnist reklamnoi diialnosti Zbroinykh Syl Ukrainy. [The essence of the advertising activity of the Armed Forces of Ukraine]. Politychnyi menedzhment. №4. – S. 123–128. (in Ukranian).
  5. Emotsiini motyvy v reklami [Emotional motives in advertising], [Elektronnyi resurs] – Rezhym dostupu do resursu: https://studfile.net/preview/5118650/page:18/.(in Ukranian).
  6. Ilnytska U. (2006). Imidzh Zbroinykh Syl Ukrainy yak polityko-psykholohichna katehoriia [Image of the Armed Forces of Ukraine as a political and psychological category], /Uliana Ilnytska. // Ukrainska natsionalna ideia: realii ta perspektyvy rozvytku. №17. – S. 79–83. (in Ukranian).
  7. Kopershevych T., (2021). Reklama yak metod vplyvu na povedinku spozhyvachiv [ Advertising as a method of influencing consumer behavior] [Electronic resource] - Mode of access to the resource: [Elektronnyi resurs] – Rezhym dostupu do resursu: https://elartu.tntu.edu.ua/bitstream/123456789/11745/2/Conf_2010v2_Kopershevich_T-Reklama_yak_metod_vplyvu_123.pdf. (in Ukranian).
  8. Myronov Yu. B., Kramar R. M. Poniattia, (2016), reklamy ta yii mistse v systemi marketynhovykh komunikatsii, [The concept of advertising and its place in the system of marketing communications] [Elektronnyi resurs] / Yu. B. Myronov, R. M. Kramar – Rezhym dostupu do resursu: https://kerivnyk.info/osnovy-reklamnoi-diyalnosti1-1. (in Ukranian).
  9. Moskal Yu. (2019) Sotsialno-psykholohichna rol reklamy, [The socio-psychological role of advertising] [Elektronnyi resurs]/Iurii Moskal–Rezhym dostupu do resursu: http://dspace.wunu.edu.ua/bitstream/316497/15143/1/Lekziya_Recl_200.pdf. (in Ukranian).
  10. Pyramyda potrebnostei Maslou: kak yspolzovat v zhyzny y v marketynhe. [Maslow's pyramid of needs: how to use it in life and in marketing], [Elektronnyi resurs] – Rezhym dostupu do resursu: https://www.unisender.com/ru/support/about/glossary/piramida-maslou/. (in Ukranian).
  11. Psykholohiia reklamy, yak instrument formuvannia yii efektyvnosti, [Psychology of advertising as a tool for shaping its effectiveness], [Elektronnyi resurs] // Economics and Region № 2 (57) – 2016 – PoltNTU. (in Ukranian).
  12. Romanyshyn A., Kubskyi M. (2020). Reklamuvannia ta propahuvannia viiskovoi sluzhby za kontraktom [Advertising and promotion of military service under contract] Zhurnal - - Pereiaslav (in Ukranian).
  13. Slastonin V.A. (2024), Osnovni, providni potreby liudyny [Basic, leading human needs] [Electronic resource]-Mode of access to https://studme.com.ua/156602125427/psihologiya/osnovnye_veduschie_potrebnosti_cheloveka.htm (in Ukranian).
  14. Subiekty, obiekty reklamy ta yikh kharakterystyka, [Subjects, objects of advertising and their characteristics], [Elektronnyi resurs] – Rezhym dostupu do resursu: https://studfile.net/preview/2398475/page:30/. (in Ukranian).
  15. Tekhnolohiia pablik rileishynz (PR), [Public relations technology (PR)], [Elektronnyi resurs] – Rezhym dostupu do resursu: http://studies.in.ua/ru/politicheskie-tehnologii-shpargalki/2751-tehnologya-pablk-rleyshinz-pr.html#:~:text. (in Ukranian).

Submission

 
Flag Counter