The Bulletin of National Defence University of Ukraine

  • Received 25.04.2021,
  • Revised 02.05.2021,
  • Accepted 07.05.2021
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Vol. 16, No. 2, 2021
  • business reputation; image; business reputation support; reputation management; technologies of business reputation support; Internet
  • https://doi.org/10.33099/2617-6858-2021-60-2-41-49
  • Pages 41-49

The article highlights the peculiarities of maintaining business reputation on the Internet within the broader concept of reputation management. Its significance, specific features, and potential applications for companies, organizations, and institutions in building and sustaining a positive online image are revealed. The content and particularities of implementing reputation support mechanisms in the professional activities of specialists are outlined

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