The Bulletin of National Defence University of Ukraine

  • Received 19.04.2021,
  • Revised 28.04.2021,
  • Accepted 07.05.2021
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Vol. 16, No. 2, 2021
  • advertising; emotions; emotional impact of advertising; drug advertising; manipulation
  • https://doi.org/10.33099/2617-6858-2021-60-2-5-15
  • Pages 5-15

The article presents the results of theoretical and empirical research on the influence of drug advertising on the emotional state of Ukrainians during the COVID-19 pandemic. It describes the legal aspects related to advertising in general and drug advertising in particular, both in Ukraine and worldwide. The components of the psychological impact of advertising on the individual and the methods of manipulation used in advertisements are also outlined

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