ISSN 2617-6858
e-ISSN 2617-6866
The Bulletin of National Defence University of Ukraine
Vol. 17, No. 6, 2022
- business reputation; image; functions of reputation; reputation capital
- https://doi.org/10.33099/2617-6858-2022-70-6-14-22
- Pages 14-22
The article formulates the concept of business reputation, defines its psychological significance and features of application in the activities of specialists; highlights the main stages of development of understanding of the phenomenon of business reputation; reveals the content of the main functions of enterprise reputation
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