ISSN 2617-6858
e-ISSN 2617-6866
The Bulletin of National Defence University of Ukraine
Vol. 19, No. 2, 2024
- image; business reputation; formation of business reputation in the online environment; psychological technologies of formation and preservation of business reputation
- https://doi.org/10.33099/2617-6858-2024-78-2-24-31
- Pages 24-31
The article defines and analyzes the specifics of the formation and preservation of business reputation on the Internet in accordance with the general concept of reputation management. The importance, psychological features and possibilities of using this approach by companies to create and preserve a positive business reputation in the online environment have been studied
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