The Bulletin of National Defence University of Ukraine

Attempts to simplify or, on the contrary, amplify the solution to the image problem in psychology and other humanities are unsuccessful. You can see in the multiple solutions of this problem many facts and a minimal movement towards explanation, which affects a wide layer of phenomenal manifestations of an individual positive image. Reducing and reducing a more complex phenomenon, which gives an individual positive image, to simpler ones seems like a series of unsuccessful attempts: something else succeeds in creating a specific individual positive image, but everything looks like a significant stretch in the explanation. Instead, considering the broader context of personality development, including in it the complex reality of the formation and self-formation of the appearance in agreement or, on the contrary, opposition to the norms available in the culture, is a more productive approach

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