ISSN 2617-6858
e-ISSN 2617-6866
The Bulletin of National Defence University of Ukraine
- Training; methods of psychological influence; marketing; marketing tools; traditional marketing mix; modern marketing technologies
- https://doi.org/10.33099/2617-6858-2022-68-4-64-69
- Pages 64-69
The article presents the results of a theoretical analysis of the problem of the place and role of training in marketing psychology. Trainings allow students of higher education to combine theory and practice. Attention is focused on the description of the transformation of existing and the emergence of new marketing tools and technologies. It is argued that the greatest success will be achieved by someone who correctly predicts the direction of the learning vector and applies adequate and advanced marketing tools and technologies. The main goal of the article is the theoretical substantiation of the content and features of training as an educational technology in the preparation of future psychologists for professional activities in the field of marketing and advertising. The authors used the description of the features of marketing thinking as psychological factors of effective professional activity, such as: search style of thinking and orientation to current needs; development of a mechanism for marketing thinking of an individual in the process of participating in training
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