The Bulletin of National Defence University of Ukraine

  • Received 22.02.2023,
  • Revised 12.03.2023,
  • Accepted 02.04.2023
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Vol. 18, No. 2, 2023
  • interdisciplinary phenomenon; positive image; professional role image; personality; social approval
  • https://doi.org/10.33099/2617-6858-2023-72-2-12-20
  • Pages 12-20

The article reveals the signs, mechanisms and technologies of forming a positive image of a specialist. In particular, it is noted that the professional image is considered as a complex interdisciplinary phenomenon that involves the creation of an image of a specific profession, develops in the process of a certain professional activity and is a factor in increasing its effectiveness. This is an image of an individual that deserves public approval, useful and essential, one that has the necessary qualities. The main qualitative characteristics of a specialist's positive image are: professionalism, leadership, purposefulness, systematic thinking, ability to argue, tact, creative approach, empathy, tolerance, oratorical abilities, principledness, determination; bright pleasant appearance, pleasant manners of communication

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