ISSN 2617-6858
e-ISSN 2617-6866
The Bulletin of National Defence University of Ukraine
Vol. 18, No. 6, 2023
- behavioral patterns; cognitive dissonance; negative impact; media perceptual communication; behavior strategy
- https://doi.org/10.33099/2617-6858-2023-76-6-161-167
- Pages 161-167
The article presents the results of an empirical study that reveal the role of individual personal qualities in the choice of certain patterns of behavior in situations of cognitive dissonance as a result of the negative impact of media perceptual communication. It has been established that a certain ratio of such personality qualities as self-esteem, anxiety and locus of control are fundamental predictors in choosing constructive or destructive behavioral strategies in a situation of cognitive dissonance
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