ISSN 2617-6858
e-ISSN 2617-6866
The Bulletin of National Defence University of Ukraine
Vol. 19, No. 5, 2024
- image; image functions; image maker; image of the army in the media space; Positive image strategy of the Armed Forces of Ukraine; military image policy; formation of a brand strategy
- https://doi.org/10.33099/2617-6858-2024-81-5-7-16
- Pages 7-16
The article highlights the socio-psychological aspects of the formation of the image of the Armed Forces of Ukraine, analyzes its current state, and influences on various aspects of social life. The functions of the image of the power structure, the subjects of the formation of a positive image of the army, and the main directions are defined. The main techniques and psychotechnologies of army image in the media space are characterized. Attention is focused on the need to develop a Strategy for the formation of a positive image of the Armed Forces of Ukraine, relevant recommendations for military administration bodies
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